Reach out to me directly to discuss how I can produce a well-crafted case study that your business can add to its powerful apparatus of marketing, sales, and PR communication literature.
What makes a success story fascinating? It boils down to several brilliant maneuvers:
· targeting the right audience
· interviewing with the right questions
· incorporating the right format
Why me? I am that copywriter who’s got a knack for storytelling. The fact that I am a trained speech communicator with commonsense analytics just means that it’s all-the-more-easy, shall we say, for me to write a customer case study that conveys your customer’s success story using your business’ products... and showcasing your goods in action in a customer’s environment, whatever that might be!
What’s a key factor in well-crafted case studies? Journalism. Yep, that’s right… Luckily for me, journalism was part of my university training. I even did what was called, my senior practical, employing journalism techniques in the field where I had interviewed executives in large corporations and turned their feature stories into great articles.
Why am I telling you this? In my humble opinion, it’s important for a writer to exude the legitimacy and confidence I have, to effectively employ journalism techniques in order to craft and present your customer’s success story in a “feature story” format. And, that’s what makes a case study increasingly compelling—it makes it readable, memorable, and delivers a return on investment.
And, that my friends, is the name of the game!
How many times have you ever said, "I love that story!" Let's face it--we all love a great story about real people engaging in real action.
Whether it's a story about how a product transformed an ordinary family's lifestyle, or a story about a doctor who used a medical device to save a patient's life--we love hearing those success stories.
The same concept applies in business... and guess what? I am that copywriter who will write feature-stories about satisfied customers’ and transform them into powerful marketing communication tools for your business.